Explore The Online Shopping Town for the UK's best online shops and boutiques
Shop Online!

Take a walk around the town to find the UK's coolest shops and the hottest offers.

Vote for the shops you like...


Special Offers & Discount Codes

Look out for the "view offers" sign to find up to date special offers and discount codes.



Scroll down to read more about the town.
 
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Featured Shops Street
Featured Shops Street
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walk your mouse over the shops
 
 

Online shopping as it should be...

Come and find the online shops that we recommend to our friends!  We spend our time pootling around cyberspace to find the UK's best online boutiques and shops - and we invite the ones we like the most to join the town.  You can see some of the shops in the street panel above, but the best way to enjoy the town is to plunge in and start exploring our specialist streets of handpicked shops.   Read on for some ideas where to start.

Incidentally, we don't like this idea of taking the products from lots of different shops and throwing them all at you in a kind of product soup.  Each of our shops has a character that places its products in context.  So when you find a shop you like, you click through to the shop's own website - a bit like going through the door and into the shop, really.   When you want to come back to the town, just close the new tab or browser window that the shop website opened in, and, voila, you're back in the town!  

Shop Curious - one of our favourite clothes shops Clothes shops

We have found lots of clothes shops and fashion boutiques that we like!  You could probably fill a town about the size of Cambridge with nothing but clothes shops, if you built this part of the town in real world.  But, handily for you, we've laid them out in themed streets.  So if you are looking for, say, men's jumpers or ladies' dresses, you go to the Men's Jumpers Street or Ladies' Dresses Street.  There are lots of these, including city suits, dressing gowns, handcrafted jewellery, children's clothes, children's shoes and women's knitwear, to name but a few. We also have niche streets for things like vintage clothing and fashion boutiques. 


Present shopping

We're not great fans of the idea of the one stop "gift shop", where one shop tries to sell everything you could possibly want to give anyone as a gift.  Gardening Divas - great gifts for the lady gardener...

We look at it the other way around.  We think of things that make good gifts, and then we build streets populated with great online shops for buying those things.  Some of the shops we include are big, well-known shops, but we particularly like the niche shops - the sort of side-alley boutiques that have unusual or attractive things you don't see all over the place.   Have a wander around our gifts section and see what you think.  The best way to start is to work out first if you are looking for Gifts for Him, Gifts for Her, Gifts for Children or (wait for it...) Pet Gifts.


Gardening Divas - great gifts for the lady gardener... Home and garden shops

Everyone looks for a bit of individuality in their homes. Take a look around the home and garden quarter of the town to find some off-the-beaten track online shops with fun ideas for for children's bedroom furniture, home accessories or designer home accessories, or  duvet covers.   Find shops with clever ways to make your home eco-friendly.

 


And lots more...

We could go on and on.  But frankly, if you've read this far, you've got better things to do!  You should be exploring the town...