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CHATTER ON THE LADIES DRESSES STREET

Honest Boden reviews


You've got to hand it to Johnny Boden... He's got enough confidence in his products to be prepared to publish the bad reviews as well as the good ones. Here's one for a silk cotton dress: "The colour and fabric were great but the lining was so badly sewn that the dress only hung to full length on one side. Not very flattering for what appeared so promising as a "going out" dress - the model was wise to have a large bunch of flowers covering a good portion of it." Mind you, most people liked it and you don't get to this until the 13th page of reviews. So maybe Mr Boden and his marketing team reckon that if you get as far as this one, you're a pretty loyal customer and reading bad reviews will give you some confidence in the good ones.

by : The Town   21 September 2009

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